Keith Bantick, chairman and creative director of sales promotion business Promotional Campaigns, has resigned following a difference of opinion over the future of the company with parent group WPP.
Bantick says the dispute arose over “philosophical differences” with WPP.
He refused to comment further on the reason for his departure. The differences are thought to stem from his desire to create an integrated business.
Bantick is previously on record as stating that sales promotion agencies ought to work more closely with advertising and direct marketing agencies.
Promotional Campaign’s parent group offered plenty of scope for this since it includes J Walter Thompson, Ogilvy & Mather and O&M Direct.
Bantick, who is also chief executive of Promotional Campaigns Worldwide, will leave the company in July. He founded the company 23 years ago.
As part of the firm’s management succession plans, managing director Debbie Smith will immediately take on the additional role of deputy chairman.
Meanwhile, group financial director Mike Dolby becomes chief operating officer of Promotional Campaigns
Promotional Campaigns’ clients include Barclays Bank, B&Q and Carlsberg-Tetley.