RA offers extra London licence

The Radio Authority has confirmed it will licence one more Greater London station. Previously, it said it would licence only three more local London stations.

The rethink follows news of Melody Radio being transferred to a new frequency, from 104.9 to 105.4 MHz, on February 1. The RA has decided to licence Melody’s old FM frequency.

“An invitation to applicants will be put out in due course, although not before early 1996,” says an RA spokeswoman. “As well as the three small licences already intended, we will licence at least one more local station.”

The new greater London licence will prove a mixed blessing for potential applicants. Although on FM, it has some reception problems – notably in south-west London – which is one reason why Melody is moving.

The decision to delay advertising the new licence was taken to allow sufficient time to assess the impact of new London stations launching later this year – Crystal FM, Virgin London and Viva.

London Radio this week confirmed anticipated changes to London News 97.3 FM, including the appointment of BBC correspondent Graham Leach and ex-LBC presenter Peter Deeley plus a raft of new programmes.

“These changes will ensure the station meets its remit of providing the capital with the broadest, most dynamic and authoritative news radio station,” says London Radio managing director Rory McLeod.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here