Harley push gets a kick-start

Harley-Davidson is furious. It’s furious with an upstart dealer named FH Warr & Sons. The dealer has started a cinema advertising campaign for Harley condoning prostitution, neglecting the elderly and starving your children as perfectly reasonable ways of saving up for a bike.

Of course the real, respectable Harley-Davidson UK Ltd does not endorse the ads, and does not want to be associated with or in any way publicise the campaign.

So says its PR & marketing manager John W Lewis in a lengthy faxed letter to Marketing Week,which helpfully gives the names and addresses of all the parties involved in the campaign, an outline of the “potentially newsworthy” ads and a copy of FH Warr’s press release.

“If you were not aware of the commercials before, I am sure you are intrigued now!” ends Lewis. Quite right. But it is not the ad campaign staged by the little-known dealership that is intriguing, rather the PR campaign being waged on its behalf by the supposedly shocked Harley-Davidson.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here