Grey is angrily denying rumours surrounding its new Slim-Fast campaign. The agency is under attack from TV viewers and the ITC, who accuse it of artificially blowing up the “before” photograph held up by Cheryl Baker, who is endorsing the product.
Baker, Grey and Slim-Fast are standing by the ads’ claim that she lost “18lb in only ten weeks on the Slim-Fast plan”, but the ITC has begun an investigation.
At least one customer hopes the accusations of skulduggery won’t turn out to be true.
A certain Grey Slim-Fast account manager (whose “before” pictures would be considerably larger than Cheryl’s), is apparently scoffing his way through Grey’s stock of sample Slim-Fast products. We can only hope his weeks of client dedication in the form of revolting pink milkshakes and lumpy soup results in more than just indigestion.