Living off the fat of adland

Grey is angrily denying rumours surrounding its new Slim-Fast campaign. The agency is under attack from TV viewers and the ITC, who accuse it of artificially blowing up the “before” photograph held up by Cheryl Baker, who is endorsing the product.

Baker, Grey and Slim-Fast are standing by the ads’ claim that she lost “18lb in only ten weeks on the Slim-Fast plan”, but the ITC has begun an investigation.

At least one customer hopes the accusations of skulduggery won’t turn out to be true.

A certain Grey Slim-Fast account manager (whose “before” pictures would be considerably larger than Cheryl’s), is apparently scoffing his way through Grey’s stock of sample Slim-Fast products. We can only hope his weeks of client dedication in the form of revolting pink milkshakes and lumpy soup results in more than just indigestion.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here