Nirex hires Laing Henry for `environmental’ drive

Nirex, the agency responsible for the disposal of radioactive waste, is launching a national press campaign and has hired Laing Henry to handle the account.

The ad campaign is a response to increased opposition to Nirex from environmental groups, including Greenpeace, which has criticised plans to build a nuclear waste dump at Sellafield. Nirex, funded by BNFL, Nuclear Electric, the AEA, Scottish Power and the Department of Trade & Industry, has established an underground laboratory to investigate the geology of the Sellafield site.

The campaign, which launches in two weeks, is designed to increase awareness of the organisation.

“There is confusion about who does what in the nuclear industry,” says Nirex spokesman Tom Curtin. “This company is involved in responsible environmental management, but at the moment it is not associated with that.”

Greenpeace has criticised the ad campaign. “It will not do any harm, but rather than launch an ad campaign it should be committing itself to a wider public inquiry into its Sellafield plans. That is the crucial point, not what Nirex is and what it does,” says Greenpeace nuclear campaigner Bridget Woodman.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here