No Title

Butterfield Day Devito Hockney has won the pan-European Serengeti eyewear account. It is worth about ú500,000; most of the spend on the premium sunglasses business will initially be in the UK. The agency beat Mellors Reay & Partners and J Walter Thompson Amsterdam.

Perfect Pizza and its agency CME.KHBB have denied speculation that it is taking its account out of the agency and is moving below the line.

Jet Petrol has dropped WCRS and Leagas Delaney from its shortlist. TBWA and Chiat/Day are still in the running.

Saatchi & Saatchi has merged and renamed its below-the-line agencies Equator and Saatchi & Saatchi Business Communications to form a new agency, Team Saatchi. John Honsinger, former director of integration at Saatchi & Saatchi Advertising, is expected to return less than a month after he quit because of internal conflict.

Asda has denied persistent reports that it is reviewing its account out of Publicis.

Ogilvy & Mather and GGT will battle for video retailer Blockbuster’s ú7m account after D’Arcy Masius Benton & Bowles, Leo Burnett, BMP DDB Needham and incumbent Young & Rubicam were taken off the shortlist.

The Irish Overseas Tourism Marketing Initiative has appointed J Walter Thompson to run a ú2m TV and press campaign in the UK.

Volkswagen has awarded its ú1.5m summer sales promotion work to Barraclough Hall Woolston Gray following a four-way pitch against Interfocus, IMP and CBH & Partners.

United Artists Communications Scotland has produced its first above-the-line campaign to promote its cable TV and telephone services, involving local and national press and a direct response campaign created by Time Design.

All Nippon Airlines is launching a ú500,000 press and poster campaign through Travis Sennett Sully Ross, which won the ANA advertising account from FCB at the beginning of this month.

Pilkington K Glass returns to television today, with a ú300,000 campaign for its double glazing in the Yorkshire, Tyne Tees and Border areas. The commercials will roll out to six other TV regions by the end of the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here