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By Marketing Week 27 Jan 1995 12:00 am

Butterfield Day Devito Hockney has won the pan-European Serengeti eyewear account. It is worth about Ãº500,000; most of the spend on the premium sunglasses business will initially be in the UK. The agency beat Mellors Reay & Partners and J Walter Thompson Amsterdam.

Perfect Pizza and its agency CME.KHBB have denied speculation that it is taking its account out of the agency and is moving below the line.

Jet Petrol has dropped WCRS and Leagas Delaney from its shortlist. TBWA and Chiat/Day are still in the running.

Saatchi & Saatchi has merged and renamed its below-the-line agencies Equator and Saatchi & Saatchi Business Communications to form a new agency, Team Saatchi. John Honsinger, former director of integration at Saatchi & Saatchi Advertising, is expected to return less than a month after he quit because of internal conflict.

Asda has denied persistent reports that it is reviewing its account out of Publicis.

Ogilvy & Mather and GGT will battle for video retailer Blockbuster’s Ãº7m account after D’Arcy Masius Benton & Bowles, Leo Burnett, BMP DDB Needham and incumbent Young & Rubicam were taken off the shortlist.

The Irish Overseas Tourism Marketing Initiative has appointed J Walter Thompson to run a Ãº2m TV and press campaign in the UK.

Volkswagen has awarded its Ãº1.5m summer sales promotion work to Barraclough Hall Woolston Gray following a four-way pitch against Interfocus, IMP and CBH & Partners.

United Artists Communications Scotland has produced its first above-the-line campaign to promote its cable TV and telephone services, involving local and national press and a direct response campaign created by Time Design.

All Nippon Airlines is launching a Ãº500,000 press and poster campaign through Travis Sennett Sully Ross, which won the ANA advertising account from FCB at the beginning of this month.

Pilkington K Glass returns to television today, with a Ãº300,000 campaign for its double glazing in the Yorkshire, Tyne Tees and Border areas. The commercials will roll out to six other TV regions by the end of the year.