I feel I ought to point out an error in your news article on the Whitbread Round the World Race.
We are, indeed, restricting alcohol and tobacco sponsorship, but to 20 per cent each of our total entry rather than 20 per cent of each yacht, as stated.
Heather Dallas
UK press officer
Whitbread Round the World Race
Southampton
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.