Yorkshire Bank loses its good name

Marketing consultant Michael Howerd changed his name by deed poll to Yorkshire Bank Are Fascist Bastards after the firm charged him £20.

Howerd, now known as Yorkshire for short, flew into a rage after his local Yorkshire Bank branch charged him £20 for being £10 overdrawn.

Following a row with his bank manager, Yorkshire then paid out a further £30 to change his name by deed poll. He wants the name change to be seen as a protest against the bank’s treatment of him.

The Leeds-based marketing consultant has since been asked to close his account, says Yorkshire Bank.

“The relationship with Howerd has irretrievably broken down and we very much regret that,” says a spokeswoman. She adds that the bank regards the protest as “rather silly”. “I believe Howerd has been known to change his name before,” she says.

Yorkshire’s solicitor, Steven Wood, refused to comment on the case. His company confirmed that the name Yorkshire Bank plc Are Fascist Bastards is now legally registered.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here