The Benetton (Italy) row with its member retailers over the use of controversial advertising has intensified. Refuting retailer claims that poor Christmas performance was the result not of recession but of advertising policy, Benetton has issued a statement claiming sales are up. Menzel Nolte, the agency that launched the BMW 318ti model, has been appointed […]
Own-label challengers are hitting Coca-Cola far harder than rival Pepsi cola in the UK. Figures exclusive to Marketing Week show that while Pepsi’s figures have remained fairly stable since a host of private label launches over the past year, Coke’s have slumped. The research, carried out by Nielsen, shows that between August 1993 to December […]
I read your article “Birds of prey under threat” (MW January 6) with interest. At the same time I was deeply concerned that you believe Midland Bank is “departing from the field” – it is not! The purpose of combining Midland’s 850-strong life insurance and pensions salesforce into its branch network is to enhance the […]
Irish and Welsh readers can be forgiven for boycotting the Marriott hotel chain (below). Its latest poster ad for Marriott in New York shows a stylised map of the aforesaid city, with all its hotels, the Atlantic ocean and – on the other side of the pond – England. Yes, England. Wales and Ireland have […]
The 17th London International Direct Marketing Fair promises to be the biggest yet. In 1994 11,402 people visited the Fair, and this number is expected to be topped this year. The increased interest has meant the exhibition organisers have extended the conference space by 20 per cent. Among the highlights of 1995 is the Royal […]
By Meg Carter and Chris Boulding ITV has voiced growing fears about “creeping commercialism” at the BBC which, it emerged this week, has struck a third deal licensing a national newspaper to run a themed promotion based on one of its programme
The Central Office of Information will this week brief four agencies about Prime Minister John Major’s “big idea” – the Charter Mark Awards. The Charter Mark Awards are part of Major’s initiatives to improve all aspects of public service through the Citizen’s Charter. The first awards under the scheme were presented last year and the […]
I am writing about the news article (MW January 6) concerning the status of the Turkish Tourist Office advertising account. While you quite rightly reported that Dovetail Retail & Detail have retained the business, it is erroneous to imply that this position is in any way temporary, or that this notion is connected to my […]
Daewoo Electronics UK is planning to enter the UK white goods market this year with a range of “revolutionary” washing machines and refrigerators. According to sales and marketing director Clyde Roberts, the washing machines have a number of features that set them apart from rivals. Roberts says they can wash effectively with pure cold water, […]
An off-licence manager’s job is not an easy one. Not only must they avoid selling to drunks, but they need be wise to the tricks of under-agers.
Harley-Davidson is furious. It’s furious with an upstart dealer named FH Warr & Sons. The dealer has started a cinema advertising campaign for Harley condoning prostitution, neglecting the elderly and starving your children as perfectly reasonable ways of saving up for a bike. Of course the real, respectable Harley-Davidson UK Ltd does not endorse the […]
Dutch agencies did extremely well in the 1994 Epica awards, with campaigns that featured footballers bursting out of murals and sharks swimming through tarmac. The UK, which scored well last year with 22 winners, put in a poor show – technical
Having a database is one thing – knowing which one to buy and how to get the best out of it is a completely different matter. Systems that have been developed and nurtured over a period of years usually prove most useful.
Manning Gottlieb Media has struck a ú500,000 deal with EMAP Metro and EMAP Elan on behalf of Helene Curtis, for a package of advertising, advertorials, cover mounts, sponsorship and PR across seven titles over the next year.
Nine out of ten marketers identify database management as an important part of their company’s marketing strategy, according to a Gallup report on leading UK companies’ views on direct marketing. The survey, commissioned by PCL Direct Marketing Services, sought the opinions and needs of The Times’ Top 1,000 organisations. Specific questions focused on the extent […]