Month: February 1995

Ian Wright in magazine joint venture

Arsenal striker Ian Wright and upmarket publisher the Magazine Collection have formed a joint venture to publish a football and lifestyle magazine. The Player, to be launched in April, will be a glossy upmarket bi-monthly aimed at men aged 20 to 44 and is the latest entrant to the burgeoning men’s magazine market. Dennis Publishing’s […]

A demand we need to meat

While many sympathise with those protesting against live animal exports, it should be noted that meat consumption is actually on the increase. By George Pitcher

Timing’s right to take the plunge

How many people feel at odds with the current practice of marketing and the closely related business of marketing communications? Battered by the recession and controlled by accountants, perhaps despair is just around the corner? Examples of the damage wrought by the combined attentions of recession, and subsequently the bean counters, are numerous. High-street retailers […]

Sampson strengthens First Choice

One of last year’s most public identity changes was the metamorphosis of holiday company Owners Abroad into First Choice. Following a troubled 1992/93 season, during which the company had been subject to a hostile takeover bid, lost market share and its share price fell, Owners Abroad commissioned research into its market position, with disappointing results. […]

Saatchi isn’t banking on Kershaw

Revealed. The Diary can exclusively expose a fresh source of income for Saatchi & Saatchi – the bit that actually makes the ads. The source is one David Kershaw. That’s right, one of the “three amigos” who quit the agency on January 9 is actually channelling money back into the agency he served for 12 […]

Miller lager may drop Pilsner tag

Courage is considering dropping the Pilsner name in advertising for Miller Pilsner lager when it relaunches the brand in May. The company, which handles the marketing and distribution for Miller Pilsner, is doubling the brand’s advertising spend to £6m in the relaunch. It is thought Courage wants to focus on the Miller brand in the […]

Making way for a New Generation

When Lever Brothers managing director Andrew Seth stepped down, it was inevitable that his departure would be linked to the Persil Power fiasco. Here he sets the record straight on both Persil Power and Lever. By Sean Brierley

Comet ponders stores closure

Retail giant Kingfisher is considering shutting down nearly a quarter of its Comet stores in a fresh attempt to remove excess capacity from the overcrowded electrical retail market. Kingfisher, which owns Woolworths, Superdrug and B&Q, as well as Comet, has told City analysts that a review of the chain’s operations could include the closure of […]

Taunton adds ice cider to its portfolio

Taunton is launching its own ice cider under the Diamond White brand, following Bulmers’ move into the sector before Christmas with the launch of Strongbow Ice. The company is poised to launch Diamond Ice in the on- and off-trades, with a limited supply until May when the launch will go national. The launch comes as […]

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