Harari Page has won the £1m Direct from Framlington financial services advertising account, after a four-way pitch involving GGT, Edwards Martin Thornton and French Hall Walton Wiggins.
The pitch happened after the incumbent agency, Rainey Kelly Campbell Roalfe, resigned the account following its appointment to handle the launch of Virgin Direct, the Virgin Group’s new commission-free direct financial services operation, which is due to launch this month in conjunction with Norwich Union.
Virgin Direct is reported to be causing massive concern in the financial services industry, with its avowed aim to “demystify financial services” through selling basic products over the phone. It may branch out into selling through interactive multimedia at a later date.
Media buying for the Direct from Framlington business will continue to be through Pattison Horswell Durden.