Harari Page secures ú1m Framlington

Harari Page has won the ú1m Direct from Framlington financial services advertising account, after a four-way pitch involving GGT, Edwards Martin Thornton and French Hall Walton Wiggins.

Harari Page has won the £1m Direct from Framlington financial services advertising account, after a four-way pitch involving GGT, Edwards Martin Thornton and French Hall Walton Wiggins.

The pitch happened after the incumbent agency, Rainey Kelly Campbell Roalfe, resigned the account following its appointment to handle the launch of Virgin Direct, the Virgin Group’s new commission-free direct financial services operation, which is due to launch this month in conjunction with Norwich Union.

Virgin Direct is reported to be causing massive concern in the financial services industry, with its avowed aim to “demystify financial services” through selling basic products over the phone. It may branch out into selling through interactive multimedia at a later date.

Media buying for the Direct from Framlington business will continue to be through Pattison Horswell Durden.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here