Courage shows its convictions
The news article on John Smith’s Extra Smooth Bitter (MW February 3) contained a couple of inaccuracies.
You state John Smith’s Ex-tra Smooth Bitter is Courage’s “first new product for five years”. However, in the past 18 months John Smith’s Draught and Fosters Ice were launched by Courage .
Also, John Webster of BMP DDB Needham originated the award-winning Jack Dee “No Nonsense” campaign and not David Webster.
Jerry Goldberg
Marketing controller Courage
Staines
Middlesex