Diana’s odds are getting slimmer

Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising.

You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is more of an outside bet at 25-1, and Yellow Pages’ JR Hartley joining the 1995 Ryder Cup team is a 10,000-1 no hoper.

In order to prevent sneaky creatives from cashing in on their insider knowledge and changing storylines, the bookie has placed an unofficial limit of ú25 on individual bets. “Anything above that and we would get suspicious,” says a Ladbroke insider.

Interestingly, the only restrictions the company puts on its bets is that they have to be in good taste and avoid mention of the Royal Family. So no talk of Diana and slimming products, OK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here