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Wella is about to launch a ú3.2m campaign to promote its hair colour brands. Some ú1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above).

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Wella is about to launch a £3.2m campaign to promote its hair colour brands. Some £1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above). The ads are aimed at 35 to 50-year-old females and focuses on a series of women with beautifully coloured hair enjoying passionate encounters with men. Wella’s younger audience of 15 to 26-year-olds will be targeted through a £2.2m campaign for its Colour Mousse product.

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