Ever Ready centralises its marketing

Ever Ready, the battery manufacturer, is centralising all of its consumer marketing in Geneva.

Ever Ready’s marketing director Martin Burch is poised to move to Switzerland (MW February 10) and will report to the director of consumer marketing Europe, Laurent Costa.

This week the firm announced the full extent of Burch’s responsibilities and revealed that responsibility for UK marketing will be taken by Deborah Cutler, who joins from integrated agency Marketing Triangle.

Burch will develop pan-European programmes for advertising, media and sponsorship.

Meanwhile, Cutler will be providing UK input into pan-European planning, adapting European plans for UK implementation and running UK-specific promotions.

Rival Duracell is still seeking a marketing director following the departure of Gary Ferguson to head up Fox Video.

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