Ever Ready centralises its marketing

Ever Ready, the battery manufacturer, is centralising all of its consumer marketing in Geneva.

Ever Ready’s marketing director Martin Burch is poised to move to Switzerland (MW February 10) and will report to the director of consumer marketing Europe, Laurent Costa.

This week the firm announced the full extent of Burch’s responsibilities and revealed that responsibility for UK marketing will be taken by Deborah Cutler, who joins from integrated agency Marketing Triangle.

Burch will develop pan-European programmes for advertising, media and sponsorship.

Meanwhile, Cutler will be providing UK input into pan-European planning, adapting European plans for UK implementation and running UK-specific promotions.

Rival Duracell is still seeking a marketing director following the departure of Gary Ferguson to head up Fox Video.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here