Ever Ready centralises its marketing

Ever Ready, the battery manufacturer, is centralising all of its consumer marketing in Geneva.

Ever Ready’s marketing director Martin Burch is poised to move to Switzerland (MW February 10) and will report to the director of consumer marketing Europe, Laurent Costa.

This week the firm announced the full extent of Burch’s responsibilities and revealed that responsibility for UK marketing will be taken by Deborah Cutler, who joins from integrated agency Marketing Triangle.

Burch will develop pan-European programmes for advertising, media and sponsorship.

Meanwhile, Cutler will be providing UK input into pan-European planning, adapting European plans for UK implementation and running UK-specific promotions.

Rival Duracell is still seeking a marketing director following the departure of Gary Ferguson to head up Fox Video.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here