Laura Ashley in marketing rejig

Marketing staff at Laura Ashley are bracing themselves for a shake-up in the department after last week’s announcement of 200 management job cuts and a £35m business-wide review.

The company is to create a global board based in Maidenhead, Berkshire, replacing separate boards for the UK, European and US operations. Karen Levi, marketing director for the UK, is expected to become global marketing director.

The company is looking for another senior marketing executive to work alongside Levi, charged with developing licensing and wholesale agreements for some product areas. It is thought the position will carry the title of brands director.

Levi says there will be a shake-up of marketing functions across the business, although the marketing team is expected to continue running day-to-day affairs. She says: “Everything is up for review and there could be cuts in marketing departments outside the UK.”

There will be further brand extensions following forays into bed linen, spectacles, glassware and carpets.

Levi says: “We recognise the need to strengthen Laura Ashley’s marketing, and extend licensing and wholesaling into areas which have not been developed much in the past.”

Laura Ashley’s £607,000 (Register MEAL) advertising account with Harari Page will also be reviewed, although Levi envisages no imminent changes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here