Scottish vitamin company seeks buyer

Scottish vitamin manufacturer du Natra is launching Daily Vits into major multiples across the UK this month, as it seeks a buyer for the brand.

Its products have been test-marketed in Scotland over the past four months.

The company has advertised the sale of the brands in Marketing Week. Du Natra director of marketing Paul Fisher says the firm intends to sell the vitamin brand to raise capital for new products. He says du Natra has been in talks with some well-known healthcare companies.

Du Natra has also developed a vitamin-enriched spring-water drink and a malt-based cereal complement, which it is keen to bring on to the market.

Fisher says: “We are looking at a variety of options, and may possibly need a full-service agency once we have finished the restructuring of the company.”

Marketing activity is handled by PR company Beattie Media.

Daily Vits are available in three formulas: for men, for wo-men, and as a “Defenders” anti-oxidant pack. Because one-a-day multivitamins have received a lot of bad press, Daily Vits are sold in “vitamin bubbles”, a US idea which claims to present the vitamins and minerals in the best form for the body to absorb.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here