The Audit Bureau of Circulations wants all magazine and news-paper audits to be conducted by its staff from June 1996 to create a level playing field for all publishers and allow the quicker release of ABC data.
At the moment private auditors conduct audits of newspaper and magazine sales figures, which are then released to the ABC and advertising agencies.
The ABC proposes to release publishers’ figures immediately and then conduct audits within the following six months.
This would allow magazines’ six-monthly audit figures to be released up to six weeks earlier.
The ABC is convinced that audits conducted by its own staff would allow uniform interpretation of figures and an extra degree of impartiality.
The proposal has been accepted by the ABC Council subject to a trial audit.
O&M Media has appointed Paul Mukherjee, media board director at BMP DDB Needham, as its new director of press.
Mukherjee, who has been at BMP since joining in 1986 as a trainee media planner, replaces Bill Kinlay. Kinley became the company’s media director in November.
“Mukherjee shares O&M’s policy of collaboration with media owners,” explains Kinlay.