NBC hires Plata for strategic role

NBC Super Channel has appointed former Burkitt Weinreich Bryant media director Rick Plata head of strategic planning, and has recruited seven additional staff to its in-house sales operation.

The move comes at a time of increasing competition in the pan-European TV market, following the January launch of BBC World, the BBC’s advertising-supported 24-hour news service, and the arrival of European Business News, which begins broadcasting next week.

Plata, who left Burkitt Weinreich in November, will co-ordinate strategic direction and commercial planning at NBC Super Channel, working within the sales department on programming, research and marketing.

Meanwhile, NBC Super Channel head of sales, Peter Bullard, has created a new business development team and a London-based agency sales team.

Working in new business development will be Alison Farmerly, former sales representative for The International Herald Tribune and Time Magazine in London; Julia Jordan, business manager at Channel 4; and Graeme Ferguson, who has worked in sponsorship development at Media Sales & Marketing.

The agency sales unit comprises George Sakkalli, sales manager at TSMS for S4C, Christopher Marston, group manager at Newspaper Publishing and John Litster, group sales head at Laser for Yorkshire Tyne Tees.

“The appointments reflect terrific increased demand in both the TV market as a whole and the pan-European TV market in particular,” Bullard says.

Airtime sales business in the first six weeks of 1995 has been buoyant, he claims. New advertisers on air include Toyota brand Lexus and Nokia, the channel’s first cellular phones advertiser. Dutch airline KLM has renewed its use of the channel for the first half of the year.

Marina Palmerio joins the NBC Super Channel sales team in Amsterdam from Turner International Far East where she was sales manager, Hong Kong.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here