Coca-Cola is building on its `All colas are not the same’ sales drive with a new campaign, which goes on air this Monday. The new commercial, created by Bartle Bogle Hegarty, is set in Prohibition New York and based on a true story. Shot in black and white, `Feds’ features a raid by the New York police on a Coke counterfeiting operation in the Bronx. The ad tries to reproduce the feel of the period, using original Thirties glass bottles from the company’s archives, and is filmed in an abandoned distillery.
The catchline, `If it doesn’t say Coca-Cola, it’s not the Real Thing’, will be printed on Coke’s packaging from March onwards.