Has anyone noticed the startling resemblance between Abbey National, the building society that converted to plc bank status in 1989 (spending £10m on marketing the fact) and the Abbey National which happily picked up an award at this month’s Building Society Marketing Awards? Are they by any chance related?
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Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.