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Pizza Hut is to centralise its international advertising and is ditching its ú2.8m (Register-MEAL) Hit the Hut campaign, developed by Duckworth Finn Grubb Waters.

Pizza Hut is to centralise its international advertising and is ditching its ú2.8m (Register-MEAL) Hit the Hut campaign, developed by Duckworth Finn Grubb Waters. Pizza Hut says the decision was taken to allow it to focus “on the globalisation of the brand” across its 10,000 outlets worldwide. The business will now be handled by BBDO, which already runs advertising for the brand in Australia, Canada and a number of European markets.

Barclaycard is understood to be appointing SMS Communications and one other agency to jointly handle its ú40m direct marketing account. The Marketing Store is tipped to handle the business but Barclaycard says it has yet to make a final decision.

Interpublic Group has announced a 12.5 per cent rise in profits to $141m (ú93m) for the year to December 31 1994. The network gained new business worth about $693m (ú456m).

Miriam Jordan Keane has been promoted to regional account director of Saatchi & Saatchi Worldwide. She is in charge of Procter & Gamble’s European Oil of Ulay business.

Saatchi & Saatchi plc will change its name to Cordiant if it wins shareholder approval at an extraordinary general meeting on March 16.

The Health Education Board for Scotland has appointed The Bridge/Alliance to handle its ú2m advertising account, replacing incumbent The Leith Agency.

Finch, the Liverpool agency, has beaten Laing Henry to the ú650,000 Mersey Partnership account.

Orbitel Mobile Communications, the partnership between Vodafone Group and LM Ericsson, has appointed The Brompton Agency to its ú2m account.

Three WWAV Rapp Collins’ directors are to leave the company to set up on their own – with financial backing from WWAV. The three are Jonathan Clark, marketing director, Janet McKay, client services director, and head of art, Mark Buckingham. Clark McKay Buckingham, in which WWAV will have a 75 per cent interest, will open for business in March…

Marketing Week is running a 16-sheet, cross-track poster campaign on central and premier Underground lines from February 23. There will be two executions, lasting two weeks each. The ads were devised by The McWilliams consultancy.

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