CCST suffers the wrath of Rothmans

Rothmans is understood to be furious with advertising agency CCST after the tobacco giant was forced into an embarrassing climbdown over poster and press advertisements for the Royals brand.

The ads for Royals, developed by CCST, launched at the beginning of February and feature three executions. One, called Traffic Warden, shows a tyre with the truncated word “lop”.

Dunlop Tyres complained Rothmans had used its brand name without permission. Dunlop said it would have refused permission to use the name, as it did not want the brand to be associated with tobacco. “You have got to look after your brand,” says a spokesman.

Rothmans has pledged to remove the word from future advertising, but says it is now “unlikely to use the execution in the future”.

A Rothmans spokesman says: “It is standard practice to ask permission, but this one slipped through the net. In hindsight we should have asked Dunlop’s permission.”

He would not comment on whether Rothmans had unleashed its fury on CCST. However, he adds: “All agency relations will carry on. This is not a huge issue.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here