Harveys is up for review at Saatchi

Hiram Walker brand Harveys Bristol Cream sherry is the latest Saatchi & Saatchi client to put its business up for review.

Hiram Walker brand Harveys Bristol Cream sherry is the latest Saatchi & Saatchi client to put its business up for review.

Harveys Bristol Cream was relaunched by Saatchi last year, with a £1.5m budget in an attempt to move away from traditional sherry imagery. It was given a distinctive blue bottle and various ads were created showing different characters enjoying the sherry in outlandish situations. The endline was: “Harveys Bristol Cream. Sherry with a most distinctive character.”

Harveys distributor JR Philips refuses to confirm or deny the story. It claims this would be a matter between it and the agency. It is understood that a shortlist has been drawn up though it is not known whether Saatchi is on it.

Saatchi handles a number of other Hiram Walker accounts including Courvoisier brandy and Lanson champagne.

Mars loss hits Bates, page 12

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here