Jet first to offer cash vouchers

Jet is following its rivals into the petrol loyalty market with the launch of its Collect for Cash scheme.

But, unlike its competitors, Jet is offering cash vouchers to customers who use its forecourt shops. For every ̼6 spent, customers will get a ̼1 token Рwith a bonus ̼1 when they have collected 48 tokens.

Jet is using the promotion to update its database, which it has not used since its promotion almost three years ago.

Customers have to send details about themselves to Jet before they are able to receive the bonus tokens.

The promotion has been developed by Clarke Hooper Communications. It is being supported by a major marketing drive, which will include a TV campaign through incumbent agency TBWA.

* First Direct is also targeting customers in the first stage of a campaign to promote its new car insurance service. A mailing to the entire First Direct customer base of 500,000 people launches this week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here