Mars’ media to stay at Zenith

Zenith Media will not lose the Mars media buying business, despite Saatchi & Saatchi’s loss of the global and media strategy business, Mars confirmed this week.

According to John Murray, staff officer (franchise) at Mars in the US: “There is no media buying review underway and we are not making any special evaluation of media buying.”

He adds: “Media buying is irrelevant to the agencies we appointed last week, which were prompted by management changes at Saatchi.”

The decision vindicates Zenith’s recent attempts to distance itself from its troubled parent and marks a personal victory for Zenith chief executive Christine Walker. The company handles about ú100m of Mars’ international media buying, ú21.7m of it in the UK (Register-MEAL).

D’Arcy Masius Benton & Bowles, Grey Advertising and BBDO Worldwide were appointed last week to handle the Mars global creative and media strategy business.

Grey’s media offshoot, Mediacom, handles ú12m of Mars UK business while DMB&B’s The Media Centre has ú24.6m.

All three media operations refused to comment on the Mars business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here