Game of wit and guile

It takes wit and guile to get ahead in the music business. Even more to make it in the board games market, according to entrepreneur Dave Klein, who has spent the past nine years creating Chart Moves, a new board game to be launched on TV in the spring.

So far Klein has funded the development of Chart Moves by himself and through selling ad space on the game board itself to companies such as Memorex, Yamaha, Aiwa and Hammond. He is now trying to do the same to fund a direct TV commercial.

To date, Klein’s advertising has centred on flyers distributed in clubs. But he wants to go mainstream and is inviting likeminded brands to appear in ads – a neat reinterpretation of the notion of product placement. Money paid by these “partners” will fund the commercial. As the man says, it takes wit and guile…

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