Tottenham Hotspur is understood to have signed a deal with computer company Hewlett-Packard to replace Holsten as club sponsor at the end of the season (MW last week).
Hewlett-Packard is part-sponsor of Reading Football Club, and sponsors other sports events such as the Benetton Formula One team and the Pacific Grand Prix. The company would neither confirm nor deny the sponsorship deal. Lager brewer Holsten has been the official sponsor of Tottenham for 12 years.
Meanwhile, Newcastle United football club is launching a range of branded spirits, which include blended Scotch whisky, vodka and gin, with backing from the club’s sponsor Scottish & Newcastle.