Manchester United footballer Ryan Giggs joins the Quorn Hall of Fame on April 1 when his new commercial for the Marlow Foods meat replacement, breaks on Channel 4’s The Big Breakfast. `Giggsy’ is seen enjoying a wholesome post-game snack in this new commercial, part of Abbott Mead Vickers.BBDO’s £1.1m campaign. Research proves he has credibility both among younger target groups and mothers, the agency says. Other Quorn Hall of Fame stars include Will Carling and Sally Gunnell.
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Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
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