D’Arcy Masius Benton & Bowles Deutschland chairman and chief executive officer Rolf Harm has left the company. It is understood that Harm has no clear plans for the future.
FrouFrou, the French monthly women’s magazine, is to close after its sixth issue, despite achieving a circulation of 150,000. The title failed to attract the interest of advertisers and agencies.
The Danone group sparkling mineral water brand Badoit’s advertising account in France is likely to go to CLM, EURO RSCG BTC, DDB Needham or TBWA following talks with these four agencies.
Agency Public of Cologne has been appointed to handle the DM5m (£2.1m) Bausparkasse BHW youth ad account after pitching against Spiess, Ermisch & Andere and ABC/Eurocom Dsseldorf.
BDDP has won the Elf Antar petroleum account following a pitch against Saatchi & Saatchi, Alice, incumbent RSCG Babinet Tong Cuong and another Euro RSCG agency. Elf spent FF30m (£3.6m) on advertising in 1993.
Orgasms Advertising and Rijkenberg & Wijland Advertising are to merge. The new agency, BSUR (Be As You Are), will be headed by its four founders.
German advertising expenditure will rise by between two per cent and five per cent this year, according industry experts. After a good start to 1995, some agencies believe the figure may be nearer to nine per cent.
Telekom has begun interactive TV trials in Berlin. Twenty five households and 25 public offices have been given equipment to allow them to access an offer that includes Turner’s Cartoon Network, the satellite channel Deutsche Welle TV and a video-on-demand service.
J Walter Thompson has added a new name to its stable of luxury brands in France following its appointment to handle Christofle tableware. Other upmarket names that will use the agency include Rolex, Guerlain, Jaguar and De Beers.
The Spanish advertising market grew by 0.6 per cent in 1994, according to a survey by Infoadex. This compares with a fall of 7.7 per cent in 1993. TV revenue rose by 1.2 per cent, daily newspapers by 3.4 per cent, radio by 1.3 per cent and cinema by 3.3 per cent. Falls were registered in outdoor, down 7.3 per cent, and magazines, down 3.8 per cent.