PepsiCo hires marketing chief for Western Europe

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PepsiCo has appointed a new marketing director to handle its brands across Western Europe.

The soft drinks giant has hired Yann Tardiff, the former European marketing director at Timberland. His appointment is expected to be announced this week.

Tardiff’s arrival throws the future of Pepsi’s Charlotte Pinder into question. Pinder is the European marketing director for PepsiCo.

Speculation about Pinder’s future rose in January when KFC was said to be taking on Pinder as its managing director. According to sources, Pinder has yet to receive a formal offer from KFC.

A spokeswoman for PepsiCo says: “She is staying.

The new title has yet to be confirmed.”

Neither Pinder nor Tardiff were available for comment.

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