AMV scoops Red Cross mines task

Abbott Mead Vickers.BBDO is lined up to handle a campaign for the International Committee of the Red Cross. It is aimed at preventing the use of land mines world-wide.

The agency is understood to have been chosen ahead of Saatchi & Saatchi and Euro RSCG Wnek Gosper. The business is set for final approval from the ICRC headquarters in Geneva, following a budgetary review. The ICRC is expected to announce the appointment in the next month.

AMV pitched for the business along with its direct marketing agency Barraclough Hall Woolston Gray, its sales promotion arm Clarke Hooper and its PR business Freud Communications.

The ICRC has not appointed an agency before. It will have to liaise with Red Cross operations in individual countries – and AMV handles the British Red Cross account – to raise money.

Any work in the UK may have to be cleared by the Ministry of Defence, which has the rights to the Red Cross emblem through the Government’s position as a signatory to the Geneva Convention.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here