AMV scoops Red Cross mines task

Abbott Mead Vickers.BBDO is lined up to handle a campaign for the International Committee of the Red Cross. It is aimed at preventing the use of land mines world-wide.

The agency is understood to have been chosen ahead of Saatchi & Saatchi and Euro RSCG Wnek Gosper. The business is set for final approval from the ICRC headquarters in Geneva, following a budgetary review. The ICRC is expected to announce the appointment in the next month.

AMV pitched for the business along with its direct marketing agency Barraclough Hall Woolston Gray, its sales promotion arm Clarke Hooper and its PR business Freud Communications.

The ICRC has not appointed an agency before. It will have to liaise with Red Cross operations in individual countries – and AMV handles the British Red Cross account – to raise money.

Any work in the UK may have to be cleared by the Ministry of Defence, which has the rights to the Red Cross emblem through the Government’s position as a signatory to the Geneva Convention.

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