Yvette Turner, Royal Mail head of consumer marketing, is to join Capital Radio as head of market research and sales development for The Capital Radio Group.
Turner joins Capital on April 24 with a brief to improve group stations’ output and sales revenue through initiating, managing and analysing audience research. She will report to David Mansfield, Capital’s group commercial director.
“I believe my broad consumer marketing skills can be adapted and specifically applied to Capital’s needs,” Turner says.
Turner joined the Royal Mail as advertising manager in 1988. She was appointed head of consumer marketing of Royal Mail National – the largest of the Royal Mail’s three operating divisions – in 1991.
Since then she has been in charge of a ten-strong marketing department responsible for all aspects of consumer marketing.
Turner is responsible for the Think of a Letter TV campaign. A 48-sheet extension of this campaign will break shortly.