Clarins’ counter attack

Clarins, the cosmetics and toiletries company, has just launched a new design for its in-store promotional stations. The design, called Problem Solvers, has been developed and installed by Michael Sheridan & Company. It uses Clarins’ signature red and gold branding but attempts to differentiate the promotional sites from Clarins’ permanent retail fixtures.

Problem Solvers aims to inform and educate customers about three common skincare concerns: the complexion, eyes and ageing. The solutions for each “problem” are presented on three promotional stations. Each station has a high counter level at which customers can stand, encouraging a quick through-flow of trade, and high stools for more in-depth consultation. The stations will be previewed at Selfridges.

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