ITV fails to grasp its opportunity

“Develop or die” was the theme of the TV95 television advertising conference in Monte Carlo last week. While much has changed since the last event two years ago, as much, it seems, has not. Competition in the British market is now “a full-scale artillery barrage”, said conference chairman Harry Turner. The ITV franchise holders are no longer “new”, and the supply of new niche channels continues apace. But advertisers’ concerns about competition and choice have become more acute. Pleas were heard for an increase in supply of commercial minutage, be it through extra airtime on commercial channels, BBC1, BBC2 or the long-awaited Channel 5. Yet these issues and more – notably, renewed fears about media inflation – were inadequately addressed. Some 80 or so advertisers voiced concern at broadcasters’ apparent complacency. “Of those questions that were actually raised, none was properly followed up,” said one. “We should be hear to discuss ads not programming. I don’t want to wait until TV97 to have these issues addressed,” said another.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here