Sainsbury’s is to review “in due course” the advertising accounts for Texas and Homebase DIY chains, held by Grey and Abbott Mead Vickers.BBDO respectively. It already reviewing how to integrate the chains.
The Guild of Excellence this week launches its Ãº11m campaign through Broadway to recruit members, in what promises to be the biggest national consumer launch this year after the National Lottery. The organisation aims to revive the declining British high street.
Brut by Fabergéwill sponsor five international sailing race events including the UK Vauxhall Lymington Cup.
Lucozade Sport is to sponsor the recently-formed British Universities Sports Association (BUSA), and intends to use BUSA to sample over 400,000 students in the next year.
Novell, the computer software giant, has appointed Young & Rubicam as its global agency of record. Europe will be handled separately and four agencies, including Y&R, have been shortlisted for the account. A decision will be made this week.
MacIntyre Charitable Trust has appointed Onyx Direct as its first direct marketing agency. The Trust provides care for people with mental disabilities but until now its fundraising has been restricted to the corporate market. The appointment signals MacIntyre’s decision to target individual donors.
The Multiple Sclerosis Society has appointed Brann Direct Marketing to handle the bulk of its fundraising activity.
The Pilot Pen Company has become the main sponsor of motor racing driver Darren Manning who participates in the Formula Vauxhall Championship later this year.
Evans Hunt Scott has been appointed by the Environmental Investigation Agency to help generate membership and donations based around a Carlton TV series about the organisation.
Asti, the producer of Spumante, has hired brand packaging specialists Minale, Tattersfield & Partners to rename, repackage and reposition 10 brands.
The Institute of Direct Marketing’s first international symposium will take place on June 28 and 29 this year, not June 7-8 as previously published.