Older women shun sanpro advertising

Women are twice as likely as men to want sanpro product advertising banned from TV, according to a report produced by CIA Sensor, the fortnightly survey from CIA MediaLab.

In the report, 34 per cent of women and 17 per cent of men surveyed said that sanpro product commercials should be taken off the screen. The majority of women over the age of 65 – 53 per cent – agree that the advertising should be banned.

Far more women than men also felt condom ads should be banned from TV. Whereas 24 per cent of women felt the TV advertising should be scrapped, only 14 per cent of men agreed.

The over-65s felt more strongly about this, with 52 per cent of them saying condoms should not be advertised on TV. Only five per cent of 15 to 24-year-olds said condom ads should be banned.

The advertising of slimming products also came in for criticism. This time, 25 per cent of adults said the ads should be taken off the air with, once again, the bulk of resistance coming from the over-65s at 35 per cent.

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