Rivals battle over student starter packs

Rival companies marketing to students have clashed over claims that student unions have refused to take one firm’s starter packs.

The marketing company of the National Union of Students, NUSSL, is launching the Student Union Bag (SUB). It contains product samples and brand information, in direct competition with the Student Welcome Pack (SWP) from Reaction UK.

Both are aimed at creating brand loyalty among students. The NUSSL previously distributed the SWP for five years.

The NUSSL claims some student unions have refused to take the SWP because of poor quality. It claims its own product will be more upmarket.

Reaction UK, which has been distributing SWPs for six years, says no union has refused its product on the grounds of quality. “They are not behaving in a very ethical manner,” says Reaction UK managing director Donna Spriggs.

The NUSSL claims to have signed agreements with 140 student unions across the country. Meanwhile, Reaction UK says that its product is being distributed by about 270 colleges.

The NUSSL claims to have signed agreements with 140 student unions across the country. Meanwhile, Reaction UK says that its product is being distributed by about 270 colleges.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here