Gatwick airport is jumping on the loyalty scheme bandwagon with the launch of its frequent buyer programme, BonusPoints, on April 3.
The British Airports Authority is using Gatwick as a testing ground before BonusPoints rolls out nationally. Each time passengers park their car, exchange currency, eat or shop at the airport, they will be able to collect BonusPoints using a personalised swipecard.
BonusPoints can be ex-changed for money-off vouchers, which are then redeemed at various outlets within the airport and frequent flyer schemes operated by Virgin, Continental and Northwest airlines.
BonusPoints is being backed by a below-the-line campaign, including a mailing to the 20,000 frequent flyers on Gatwick’s database, and point-of-sale material. Passengers who want to register for the scheme can do so through the Gatwick shopper helpline, launched a year ago.