BonusPoints test lifts off at Gatwick

Gatwick airport is jumping on the loyalty scheme bandwagon with the launch of its frequent buyer programme, BonusPoints, on April 3.

The British Airports Authority is using Gatwick as a testing ground before BonusPoints rolls out nationally. Each time passengers park their car, exchange currency, eat or shop at the airport, they will be able to collect BonusPoints using a personalised swipecard.

BonusPoints can be ex-changed for money-off vouchers, which are then redeemed at various outlets within the airport and frequent flyer schemes operated by Virgin, Continental and Northwest airlines.

BonusPoints is being backed by a below-the-line campaign, including a mailing to the 20,000 frequent flyers on Gatwick’s database, and point-of-sale material. Passengers who want to register for the scheme can do so through the Gatwick shopper helpline, launched a year ago.

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