Spurred by filming a BBC documentary in Bosnia last year, MetroVideo technical supervisor Ian Muir has decided to return to the region with a company van packed with children’s clothes, shoes and toys. Unfortunately, his vehicle is still looking bare. Muir is asking companies to donate their wares before he leaves on April 7. Contact Tricia Muir on 01732 462361 to help.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.