Three on list for Harper Collins work

Publisher Harper Collins is looking for its first UK ad agency and has hired broker Agency Assessments to help.

A three-strong shortlist consisting of Young & Rubicam, Banks Hoggins O’Shea and Simons Palmer Denton Clemmow & Johnson has been drawn up for the £1m-plus account.

The publishing house will concentrate the majority of its ad spend on campaigns highlighting a roster of “flagship authors”, including Jeffrey Archer, Barbara Taylor Bradford and James Herbert. It may consider a corporate campaign at a later stage.

“We are considering an agency either as full-service or creative-only,” says Harper Collins marketing director David Singer. “The decision will be governed by the pitch. Billings will be around £1m initially and then we will take stock.”

At present, Harper Collins divides its budget between media buyer Total Media and its in-house creative team, supplemented by freelance staff.

“The advertising has to step up a gear; the major thrust is to convince customers they want to buy our books. The secondary need is to retain our competitive edge within the publishing industry,” says Singer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here