Hagen-Dazs brand head leaves

Hagen-Dazs’ marketing chief Nicola Chilton, responsible for the day-to-day running of the premium ice cream brand in the UK, has left the company.

Chilton is understood to have left of her own accord and is not thought to have plans to join another company.

Her departure comes only months after brand owner Grand Metropolitan earmarked Hagen-Dazs’ independent UK office for closure. This resulted in the redundancies of commercial director Steve Ramsey and shops director Keith Howard. Prior to the reorganisation, Chilton reported to managing director Franáois Eyssette who left last August. After the closure of the independent office Chilton reported to GrandMet’s marketing director Clive Whittaker.

Chilton leaves as Hagen-Dazs considers TV advertising following a claimed increase in marketing spend to ú5m from ú4m last year. The brand’s agency, Bartle Bogle Hegarty, is understood to be questioning the wisdom of a TV campaign.

Chilton took on the marketing manager role about 18 months ago. Hagen-Dazs abolished the marketing director post when it promoted Simon Esberger to a European role. Esberger left soon after to join Spillers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here