Kingfisher’s music club hunts shop

Music & Video Club, the membership discount club run by retail giant Kingfisher, is looking for an agency to carry out creative work for its store opening programme over the next year.

Music & Video Club, the membership discount club run by retail giant Kingfisher, is looking for an agency to carry out creative work for its store opening programme over the next year.

The chain has 16 stores, mainly on edge-of-town sites and measuring 4,000 to 5,000sq ft. Kingfisher plans to open a further 25 stores over the next 12 months, and is looking for an agency to back store openings.

The company has ruled out a national campaign in the immediate future, although this could happen when the chain reaches “critical mass”.

The firm would not put a figure on the size of the budget. Music & Video Club marketing director Frank Daranjo oversees media buying for the chain.

MVC is aimed at the “thirty-something” market of lapsed users. Membership costs £5, entitling consumers to buy CDs, cassettes and videos at discounts of £3 off high street prices.

Some observers have accused Kingfisher of risking cannibalising sales of music and videos at its Woolworth’s stores, though the company denies this.

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