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Reaction UK, owner of the product sampling vehicle Student Welcome Pack, is taking legal action against the National Union of Student Services for malicious falsehood following claims surrounding the launch of its rival sampling pack (MW March 17).

Allied Domecq Retailing has appointed John Cavey, former vice-president of operations for Baskin-Robbins and Dunkin Donuts, as vice president of concept development. It is a new post.

The High Court has judged that the Halifax and the Leeds Permanent Building Society merger can go ahead. Advertising agency and marketing team clashes will be worked out after the members’ vote has taken place. Abbott Mead Vickers. BBDO holds the Leeds account, Bates Dorland the Halifax.

Heinz has produced a spreadable salad cream in a tub and is also launching Classic Continental mayonnaise which marks its return to the mayonnaise sector after two years.

Goodfella’s, Ireland’s leading frozen pizza brand, is being rolled out nationally in the UK following last year’s test launch in the Granada region.

Blockbuster, the US video rental giant, has appointed HCA Integrated Marketing to handle the promotion of 35 superstores due to open this year.

Sony Corp’s new president is Nobuyuki Idei, formerly managing director in charge of its brand image and corporate communications.

HP Foods has started its National Chip Week campaign with a series of press ads designed to boost the association of chips with HP Sauce.

The Association of Publishing Agencies, part of the Periodical Publishers Association, has joined the Direct Marketing Association.

US Food and Drug Administration advisory committees have recommended that the FDA should approve an over-the-counter version of SmithKline Beecham’s ulcer/heartburn drug, Tagamet, with appropriate labelling.

The 1995 ITV Awards for Marketing, co-sponsored by Marketing Week and the Marketing Society, has sold out with a record 560 guests expected to attend the presentation ceremony at the Royal Lancaster Hotel on Tuesday, April 11. There is a waiting list of 200.

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