Scottish & Newcastle’s proposed acquisition of the bulk of Courage and its portfolio of beer brands could lead to the consolidation of marketing under marketing director Richard Gibb at the company’s Edinburgh office.
The takeover would lead to job cuts at Courage’s London-based marketing department, and puts the future of marketing director John Nicolson under the spotlight at the merged business, say sources.
Scottish & Newcastle’s acq-uisition of Courage is expected shortly, though it could be complicated by a number of side deals.
The takeover would give S&N a combined market share of 31 per cent, well over the 25 per cent limit set by the Monopolies and Mergers Commission.
One deal could involve Anheuser-Busch – which owns Budweiser – in the buy-out of Courage’s Mortlake brewery.