The cereal view of a split nation

For an alternative view on how the North/South divide developed, the Diary is indebted to Mike Newman, circulation director at Mail Newspapers.

Newman offers the latest in the urban myths of marketing, following on from Persil and the outbreak of World War Two (MW March 10).

According to Newman it is said that you can still detect the effects of wartime zoning in the brand share of many of our long-established brands. “For example”, he says, “Weetabix is strong in the South of England while Shredded Wheat is strong in the North.”

He also believes that the regional strengths of many tea brands and processed meats exist for exactly the same reason. All urban myths gratefully accepted.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here