AnaData launch speeds up access to marketing database selections

Direct marketing systems developer AnaData has launched Rapid Selections, which it claims is the first marketing database analysis tool in the UK to offer “almost instant” results to complex on-line selections from large databases.

During tests on over a million name and address records, selections of 5,000 were completed in less than ten seconds, AnaData claims. Selection times were found not to increase as the databases grew.

The software can be integrated with any marketing database developed using “fourth generation” tools.

Prices for Rapid Selections start at £8,000, depending on the machine configuration.

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