Eastman Kodak has confirmed it is talking to a number of agencies about a new worldwide corporate brand advertising campaign aimed at making more use of the Kodak name.
Chief executive George Fisher revealed a rough video of the proposed campaign at the launch of Kodak’s digital cameras.
The video – “the picture is changing” – was put together by Kodak’s own marketing department, with help from the Ammirati & Puris/Lintas agency.
Fisher says: “A new global campaign will provide a foundation to drive growth in traditional photographic and emerging digital imaging businesses.”
Kodak is talking to “a limited number of agencies”. It would not say which, as it “doesn’t want to make it a public shoot-out”. But they are believed to include Ogilvy & Mather, J Walter Thompson, D’Arcy Masius Benton & Bowles and Leo Burnett.