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SBHD: NEWS ROUND-UP

Pegasus Software has developed its first Windows-based contact management system; WH Smith’s business supplies wing is putting its Niceday catalogue on-line

SBHD: FOCUS FEATURES

While marketing on the Internet is no simple task, firms are recognising the importance of its potential reach; finding a balance between low and high-end automated sales and marketng systems

SBHD: CASE STUDIES

Having brought in US firm Harte-Hanks, Guardian Royal Insurance is reaping the benefits of tightly-targeted campaigns; Sony’s broadcast arm has set up its own database linked directly into the parent company’s mainframe